Change can be hard to deal with, and no industry undergoes more rapid change than the digital one.
Category: Social Media
What KPIs do I need?
A quick look at what KPIs can be used for a social media campaign
Facebook’s Conversion Measurement
I found an article on what Facebook can measure in terms of conversion; here's my summary of it.
Starting a Social Campaign #2: Research & Benchmarking
Without comparisons and benchmarks, your KPIs are meaningless
Infographic: Who’s Using Social Media?
Things shift so quickly in social media, so it's vital to stay on top of the trends