Do we care about awards, anyway?

I believe in rewarding hard work. I believe in recognition, where recognition is due. I think the harder you work, the bigger the payoff. But I do struggle with industry awards. There are hundreds of them these days, and I wonder, do they add any value. For me, when I attend one, I'm most excited … Continue reading Do we care about awards, anyway?

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Creators Launch Party – A Moment Of Perfection

Sometimes everything aligns, and there is a moment in time that is absolute perfection. For me, one such moment occurred in September 2018, the night of Creators.ie’s launch party. Picture torrential rain, a sudden chill in the air and a normal Thursday night. Then picture battling said rain, making your way to D’Olier Street, to … Continue reading Creators Launch Party – A Moment Of Perfection

The story of content, and why INM built Creators.ie

Once upon a time, content was called “King”. We all bowed in awe at this supposedly new concept. We spoke at events, made shiney slides, and set up agencies with the sole purpose of aiding the industry in learning about this “new” concept. We spouted stats, changed our LinkedIn profiles and chased the regal dream. … Continue reading The story of content, and why INM built Creators.ie