The story of content, and why INM built

Once upon a time, content was called “King”. We all bowed in awe at this supposedly new concept. We spoke at events, made shiney slides, and set up agencies with the sole purpose of aiding the industry in learning about this “new” concept. We spouted stats, changed our LinkedIn profiles and chased the regal dream. … Continue reading The story of content, and why INM built

The Ripple Effect – Zeminar talk

I was delighted to be invited to talk on behalf of Team Hope at the most amazing youth event in Ireland, Zeminar. I spoke about how one small action or one small idea can reach millions. I spoke about finding out who you are, taking control of how you are defined, and using that as … Continue reading The Ripple Effect – Zeminar talk