Podcasting: The Netflix of Radio?

A few weeks ago, a group of us tested various podcasting tools. The Marketing Lab is a group of consultants and social media whizzes in Dublin who love trying new things. Great gang, great banter. And test we do. Its fun (and daunting at times!) to try tools, particularly if the tool is something you [...]

Twitter metric definitions

What do Twitter metrics mean?

Borrowing some definitions from this blog post by the amazing guys at Blog Paws (be sure to check them out - stellar content), hopefully this will help when you are trying to understand what the various metrics actually mean when you are looking at your Twitter dashboard. Impressions measure the times a user is served a tweet [...]

Social Media Demystified

It can be hard to know where to start when it comes to social. With so many channels, and constant changes, it can be challenging to plan and then implement a successful social campaign. The site aims to give advice, suggest good practices and in general, help you 'do' social well. We're still populating the [...]