Once you have established the objectives of your campaign, you need to firm up those KPIs. I’ve touched on this already, but you can never have enough checklists. Hopefully this short list helps you determine how best to measure the outcome of your campaign.
As always, feel free to comment below if you have more to add! The ones I have suggested below are ones you can easily access through the social platforms below, rather than ones you may need a tool to analyse.
Growth of likes of page
Growth of engagement of page (this one is really key!)
In reality, you can use a whole range of combinations above. And then some. Set your objective, THEN work out how to measure. That way you’ll keep your eye on the goal.