What KPIs do I need?

Once you have established the objectives of your campaign, you need to firm up those KPIs. I’ve touched on this already, but you can never have enough checklists. Hopefully this short list helps you determine how best to measure the outcome of your campaign.
As always, feel free to comment below if you have more to add! The ones I have suggested below are ones you can easily access through the social platforms below, rather than ones you may need a tool to analyse.

Metrics

Reach/Impressions
Likes/Favourites 
Shares/Retweets
Clicks/CTAs
Comments/Replies
Growth of likes of page
Growth of engagement of page (this one is really key!)
Social Mentions

In reality, you can use a whole range of combinations above. And then some. Set your objective, THEN work out how to measure. That way you’ll keep your eye on the goal.

Advertisements

One thought on “What KPIs do I need?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s