Things shift so quickly in social media, so it’s vital to stay on top of the trends, and listen to the whispers. It’s even more important to read the reports and understand the stats. eMarketer data show a breakdown of who’s using the channels and how.
“Let’s face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we’re still in love with social networking,” said Debra Aho Williamson, eMarketer’s principal analyst. “More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”
Here’s a breakdown of how eMarketer predicts market share will change for different U.S. demographics for the top social nets over 2015 and 2016.
[Update: The number of total social network users in 2015 below should be 179.7 million including users under the age of 18. All other total figures include this demographic.]