Submission for #Cong15 looking back on how storytelling has changed, if it has at all!
Here are some key stats from the incredibly useful H1 2015 PwC Online Adspend Study.
Change can be hard to deal with, and no industry undergoes more rapid change than the digital one.
A quick look at what KPIs can be used for a social media campaign
I found an article on what Facebook can measure in terms of conversion; here's my summary of it.