Borrowing some definitions from this blog post by the amazing guys at Blog Paws (be sure to check them out - stellar content), hopefully this will help when you are trying to understand what the various metrics actually mean when you are looking at your Twitter dashboard. Impressions measure the times a user is served a tweet … Continue reading What do Twitter metrics mean?
It can be hard to know where to start when it comes to social. With so many channels, and constant changes, it can be challenging to plan and then implement a successful social campaign. The site aims to give advice, suggest good practices and in general, help you 'do' social well. We're still populating the … Continue reading Social Media Demystified
Submission for #Cong15 looking back on how storytelling has changed, if it has at all!
Here are some key stats from the incredibly useful H1 2015 PwC Online Adspend Study.
Change can be hard to deal with, and no industry undergoes more rapid change than the digital one.