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Blog Blog Blog : Sasha Kinch

Do we care about awards, anyway?

I believe in rewarding hard work. I believe in recognition, where recognition is due. I think the harder you work, the bigger the payoff. But I do struggle with industry awards. There are hundreds of them these days, and I wonder, do they add any value. For me, when I attend one, I’m most excited […]

Creators Launch Party – A Moment Of Perfection

Sometimes everything aligns, and there is a moment in time that is absolute perfection. For me, one such moment occurred in September 2018, the night of Creators.ie’s launch party. Picture torrential rain, a sudden chill in the air and a normal Thursday night. Then picture battling said rain, making your way to D’Olier Street, to […]

The story of content, and why INM built Creators.ie

Once upon a time, content was called “King”. We all bowed in awe at this supposedly new concept. We spoke at events, made shiney slides, and set up agencies with the sole purpose of aiding the industry in learning about this “new” concept. We spouted stats, changed our LinkedIn profiles and chased the regal dream. […]

PODCAST: You’ve got masses at your fingertips

What are you going to do about it? James Morrissey, the creator of The Underdog Psychosis, invited me to chat about social media, bullying, personal branding, negativity online and how we can make the internet a better place. It was a real pleasure to be a guest. Its funny, having these kinds of conversations really gets […]

The Ripple Effect – Zeminar talk

I was delighted to be invited to talk on behalf of Team Hope at the most amazing youth event in Ireland, Zeminar. I spoke about how one small action or one small idea can reach millions. I spoke about finding out who you are, taking control of how you are defined, and using that as […]

Podcasting: The Netflix of Radio?

A few weeks ago, a group of us tested various podcasting tools. The Marketing Lab is a group of consultants and social media whizzes in Dublin who love trying new things. Great gang, great banter. And test we do. Its fun (and daunting at times!) to try tools, particularly if the tool is something you […]

How to post a link on Facebook

A quick guide on posting a link on Facebook.

What do Twitter metrics mean?

Borrowing some definitions from this blog post by the amazing guys at Blog Paws (be sure to check them out – stellar content), hopefully this will help when you are trying to understand what the various metrics actually mean when you are looking at your Twitter dashboard. Impressions measure the times a user is served a tweet […]

Social Media Demystified

It can be hard to know where to start when it comes to social. With so many channels, and constant changes, it can be challenging to plan and then implement a successful social campaign. The site aims to give advice, suggest good practices and in general, help you ‘do’ social well. We’re still populating the […]

A Brief History of Storytelling

Submission for #Cong15 looking back on how storytelling has changed, if it has at all!

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